Think your high school was ghoulish? It wasn’t like Monster High! Ghoul Spirit was the first Wii game to tie into the freakish franchise, targeted at teen and tween girls. Dutch Monaco was asked to develop a teaser site, marketing site and online ad campaign promoting the new game in the fall of 2011.
The multilingual websites appealed to young girls with features like videos, wallpaper with characters from the game, and an interactive “Be the New Ghoul in School” activity that allowed users to customize their own ghoul character.
Both sites and the ad campaign were fun and lighthearted, with vibrant colors and small touches that attracted its core audience of Monster High Ghoul fans.