Marketing to men can be tricky; they prefer humor to sales being pushed down their throats. We teamed up with High Wide & Handsome to promote Paul Masson Grande Amber Brandy to its target market of men. In order to catch the attention of our audience, our rich-media units featured High Wide & Handsome’s quirky character, JB Smoove, who offered men tips for impressing women with his Smoove on Smooth segments.
JB Smoove was the star of the entire campaign for Paul Masson Grande Amber Brandy, and the ads we developed are an online extension of the overall campaign.
