Interactive Media Awards

We are proud to have received three Interactive Media Awards™ awards for 2012. Honoring individuals and organizations for their outstanding achievements, the awards recognize leading providers of top-tier services. The IMC is a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals.

The 2012 award-winning sites created by Dutch Monaco include:

Hot Wheels Video Racer Website - Outstanding Achievement Consumer Goods
Little Mommy Website - Outstanding Achievement Consumer Goods
SSX Website - Best in Class Games – Playing

American Web Design Awards

Graphic Design USA magazine (GDUSA) recently named the winners of their 2012 American Web Design Awards, selecting five designs that were created by Dutch Monaco. Winning designs included our work for the Dutch Monaco website, along with designs created for PlayStation, Pinkberry and Mattel.

Mobile Browsing

By Hernan Gonzalez. Published on Clickz.com.

A variety of factors play into the capability of mobile browsing to have a substantial effect on the bottom line for businesses. The article ’5 Reasons Why Mobile Browsing Isn’t That Important’ sheds light on the approach of sacrificing the online experience to optimize websites for mobile browsing. Despite the dramatic growth of mobile web usage in a short period of time, there are a number of drawbacks that businesses should be aware of before planning their Internet strategy.

Numbers Game: Putting Analytics into Perspective

By Hernan Gonzalez. Published on Webbiquity.com

Examining the impact of modern day analytics, ‘Numbers Game: Putting Analytics into Perspective’ is an article that explores the ramifications of real-time performance data. Finding out how much ROI is being earned in real-time can be stressful for the marketers of underachieving campaigns. At that point, should an agency change the site design, content and layout until performance rates increase? This and other important questions deserve consideration, as implementing solutions is not effective if the real meaning of the statistics has not been carefully analyzed.

Association of Marketing & Communication Professionals

Showcased by AMCP, Dutch Monaco’s web animation that was created for EA Sports allows users to embark on interactive virtual adventures around the world. The animation for Experience SSX was designed to transport players to far away mountainous peaks. The action packed visuals give users the ability to hit the slopes of Mount Everest, glide through snow tunnels in Antarctica, and much more.

Gangs of Facebook: How a Few Angry Users Can Kill Your App

By Hernan Gonzalez. Published on Venture Beat.

Facebook may be hugely popular among brand marketers and app makers, but the company does a remarkably poor job of keeping those users protected.

If enough people report that a particular application is offensive, Facebook’s automated spam-reporting technology will likely take it down in minutes without any type of warning. And that can happen even if the reports are completely fabricated…

IAC Award For Mattel’s Little Mommy

Mattel’s newest brand of dolls needed an online destination to drive awareness and appeal to mothers, the primary purchaser of toys. The result was a site that connected mothers and daughters with printable mother/daughter activities, Facebook feeds, video content, product information and other interactive features.

This project won a 2012 Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising.

IAC Award For Mattel’s Video Racer

Hot Wheels sought a dynamic website to highlight the features of its Video Racer toy, which allows children to create videos directly from the toy car. The multi-language site is packed with information about the toy, videos, software downloads, and demonstrations.

This project won a 2012 Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising.

IAC Award For Square Enix’s The Third Birthday

Sexy heroine Aya Brea was the selling point for video game publisher Square Enix’s game, The Third Birthday.  Dutch Monaco leveraged her in the online campaign promoting the game’s launch. After viewing the rich media ads, users were able to download a printable poster displaying the heroine right after her latest battle.

This project won a 2012 Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising.

IAC Award For Playstation’s Gran Turismo 5

To promote the release of the latest version of one of the longest-standing video gaming franchises, Dutch Monaco built an interactive marquee showcasing the essence of the game. In it, the user sits behind the wheel in one of the two flagship cars from the game. To enhance the experience, the application uses the local time to set the background (day or night) for the multi-angle race.

This project won a 2012 Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising.